Marketing IP

Is Your Intellectual Property Losing Value?

May 10, 20170 Comments

If you don’t use it, you lose it.  When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose value as the get closer to the end of their protection. Trademarks lose value if someone uses it without your permission. And all IP loses […]

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How to Use Licensing to Partner for Resources

February 8, 20170 Comments

This is the third part of the series on licensing strategies. Part one covered direct licensing and part two discussed sub-licensing, and how to use them to build your licensing program. The third strategy is strategic alliances – combining resources. This is a good strategy for a startup or early stage company as a way […]

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Is Your IP Missing its Window of Opportunity? (Video)

December 21, 20160 Comments

Knowing when to license your intellectual property makes the difference between signing a big deal or floundering in the market. Do you have a new patented technology but haven’t quite figured out how to bring it to market? Have you written a new kids book that’s been published and has a great following and now […]

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Is Your Thinking Limiting Your Licensing Opportunities?

November 2, 20160 Comments

One of the biggest obstacles to making money with intellectual property is the way you think about it. Most people fail to “see” IP. They “think” of it as tangible products or services. Intellectual Property is part of your everyday life. It is in nearly everything you do at home, school or work. If you […]

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How to Develop Your IP into a New Product For Little or No Money

October 6, 20160 Comments

Developing your intellectual property into a new product takes time and money. Especially if you have to do it alone. Thanks to the Internet there is a better way. Crowd sourcing speeds up the process, not only in ideas for a new product but also getting early customer feedback. Rather than guessing what your customer […]

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