Marketing IP

6 Keys to Developing and Delivering a Successful Licensing Presentation

June 9, 20170 Comments

You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk away. The licensing presentation makes the case for why a company should license your intellectual property. The secret is to create a compelling presentation to […]

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Is Your Intellectual Property Losing Value?

May 10, 20170 Comments

If you don’t use it, you lose it.  When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose value as the get closer to the end of their protection. Trademarks lose value if someone uses it without your permission. And all IP loses […]

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How to Use Licensing to Partner for Resources

February 8, 20170 Comments

This is the third part of the series on licensing strategies. Part one covered direct licensing and part two discussed sub-licensing, and how to use them to build your licensing program. The third strategy is strategic alliances – combining resources. This is a good strategy for a startup or early stage company as a way […]

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Is Your IP Missing its Window of Opportunity? (Video)

December 21, 20160 Comments

Knowing when to license your intellectual property makes the difference between signing a big deal or floundering in the market. Do you have a new patented technology but haven’t quite figured out how to bring it to market? Have you written a new kids book that’s been published and has a great following and now […]

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Is Your Thinking Limiting Your Licensing Opportunities?

November 2, 20160 Comments

One of the biggest obstacles to making money with intellectual property is the way you think about it. Most people fail to “see” IP. They “think” of it as tangible products or services. Intellectual Property is part of your everyday life. It is in nearly everything you do at home, school or work. If you […]

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