Licensing Strategy

How to Avoid Getting Stuck with a Big Company Who Sits on Your IP

May 17, 20170 Comments

What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just slow-moving and haven’t decided what to do with the IP? Sometimes it’s a combination of both, and in other situations it’s a deliberate strategy. While […]

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Are You Facing a Lifetime of Royalties or Lost Income Opportunities?

April 26, 20170 Comments

Your intellectual property is a bundle of rights that can be licensed in many ways. Licensing your IP to several industries, or for different products, or to a single licensing partner are each different strategies. The right one will multiply your royalty revenues. But the wrong strategy locks up your IP and costs you more […]

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Are You Turning a Deaf Ear to Your Potential Licensing Partner?

April 19, 20170 Comments

One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of IP you have – technology, character, software, formula or process – potential licensing partners will see it from a different perspective of how it can […]

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Are You Throwing Your IP Info Against the Wall to See What Sticks?

April 12, 20170 Comments

Don’t make the mistake of just randomly going out to the market and throwing information about your IP at a bunch of companies. That won’t work. Too many times I’ve met with IP owners doing just that, only to wind up back where they started – nothing to show for their efforts. Your IP is […]

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Is Your Business Still Using a Go-It-Alone Strategy?

April 6, 20170 Comments

Competing in a fast-moving industry is challenging, especially if you’re up against bigger companies with lots of resources. Rather than going head to head, why not turn your competition into revenue generating partners. Recently a small technology company announced they were in the process of negotiating a number of licensing deals for their wireless charging […]

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