Licensing

Here’s What No One Tells You About Licensing

October 11, 20170 Comments

Licensing is not a legal process. Nor is it a legal agreement. While legal is an important part of licensing, it’s not what licensing is about. Licensing is a process for managing and making money with your intellectual property. Most often, it’s in the form of a licensing agreement with another company. It creates a […]

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The 3 Fundamentals That Everyone Always Forgets About Licensing

October 9, 20170 Comments

Like any skill or profession, success in licensing is built upon certain fundamentals. Get them right, and your licensing activities will be successful. But if you overlook them, you wind up frustrated, trying to figure out why you’re getting nowhere with your licensing program. While there are many parts to the licensing process, today I’m […]

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Don’t Build It…License It.

October 26, 20160 Comments

When you develop a new product or technology, often times the first thought is to create a company around it. But this isn’t always the best way to successfully get it into the market. I often speak with inventors who start a company around their intellectual property. The spend most of their time trying to […]

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Free E-Course: The Licensing Mindset-Thinking Like an IP Entrepreneur

November 4, 20140 Comments

This e-course will open your eyes on why the most successful businesses are built on a licensing business model. Licensing is the process that transforms IP from an intangible asset into money making products, services and technologies. It’s a creative process that is limited only by your imagination and willingness to collaborate with others to discover what you can do with it.

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The World’s Richest Man Doesn’t Own Tangible Assets

October 26, 20140 Comments

Virtually every business and industry around the world either uses or produces IP. It’s the primary asset of every business that created new wealth over the last ten years. Companies such as Microsoft, Google and Facebook are just a few of the many IP centric companies with huge market capitalization, but no physical assets.

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