Recent Articles

Are You Getting the Right Kind of Licensing Advice?

June 29, 20170 Comments

Are you grossly under-using or undervaluing the worth of your intellectual property in the market place? If so, it’s not surprising. Many IP owners I meet don’t understand how to make money with it. They either follow the outdated thinking of “I must start a business to make money with it”, or are simply following […]

Continue Reading »

Are You Using the Right Type of Licensing Agreement?

June 21, 20170 Comments

Just like in real estate, there are different types of licensing agreements for different types of intellectual property.  Use the right agreement and your partnership runs smoothly, but if you use the wrong one, you can wind up losing more than just your royalties. Licensing agreements create the partnership. It specifies how the partners get […]

Continue Reading »

6 Keys to Developing and Delivering a Successful Licensing Presentation

June 9, 20170 Comments

You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk away. The licensing presentation makes the case for why a company should license your intellectual property. The secret is to create a compelling presentation to […]

Continue Reading »

A Low Cost Way to Build Your Startup through Licensing

June 1, 20170 Comments

Licensing is one of the fastest ways to build your start-up. When you license a market ready intellectual property, you’ve got an asset that builds immediate value to your start-up. The one thing you don’t want to do is approach them with a start-up mentality. That means being ready to show them how your start-up […]

Continue Reading »

Why Would Somebody Want to License Your IP?

May 25, 20170 Comments

The answer is because it’s more cost-effective to license rights to a market ready IP than developing it from scratch. Timing is everything when it comes to licensing. The market is dynamic, meaning it’s always changing. That’s what creates the window of opportunity for your IP. Changing technology, customer demand, legal regulations, and a score […]

Continue Reading »

Back to Top