Recent Articles

How to Get Your First Licensing Partner

July 26, 20170 Comments

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes it begins when you’re approached by a company interested in licensing your IP. Most often, though, it starts with marketing your licensing opportunity to potential licensees. One of the best ways that you can do that is with a […]

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Is Your Start-Up Failing to Tell its IP Story?

July 19, 20170 Comments

If you’re a start-up having a tough time raising money, you’re not alone. Many start-ups are not successful in attracting investors. One of the biggest reason is failing to tell their IP story. An IP story is even more important if your start-up doesn’t have a track record. Research studies confirm that startups with IP […]

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3 Critical Questions You Must Ask Before Licensing an IP

July 6, 20170 Comments

Licensing in the right type of intellectual property can be a fast track to the commercial marketplace. But if you fail to ask the right questions, you can wind up with an IP that costs you more than just a licensing fee. When you’re looking to license in an IP, the first thing you must […]

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Are You Getting the Right Kind of Licensing Advice?

June 29, 20170 Comments

Are you grossly under-using or undervaluing the worth of your intellectual property in the market place? If so, it’s not surprising. Many IP owners I meet don’t understand how to make money with it. They either follow the outdated thinking of “I must start a business to make money with it”, or are simply following […]

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Are You Using the Right Type of Licensing Agreement?

June 21, 20170 Comments

Just like in real estate, there are different types of licensing agreements for different types of intellectual property.  Use the right agreement and your partnership runs smoothly, but if you use the wrong one, you can wind up losing more than just your royalties. Licensing agreements create the partnership. It specifies how the partners get […]

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