Recent Articles

Here’s One of the Fastest Ways to Launch Your Startup

September 20, 20170 Comments

Some of the biggest corporations in the world have intellectual property just sitting there waiting for a small business or a start-up company to license it. You’re thinking “Well, wait a minute. Why would a large corporation do that?” The answer is that many of these large corporations like Dow, Corning or Hewlett Packard or AT&T, have big R&D departments. They create not only intellectual properties related to the products and services they’re offering, but they also develop offshoots and new developments. And a lot of this IP they are unable to incubate and bring to the market.

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How to Build a Bigger Market for Your IP Without Spending a Dime

September 13, 20170 Comments

Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.

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If You’re Not Getting the Word Out, How Will You Find Licensing Partners?

September 6, 20170 Comments

A big part of finding licensees is getting the word out about your intellectual property. One of the fastest ways to get the word out is through on-line PR distribution sites. It’s an easy no and low-cost strategy you can start using now.

Keep in mind, it’s not always the best IP that gets the most licensees…it’s the best promoted. You have to reach out if you want to connect with licensing partners.

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Why Video is One of the Best Tools to Promote Your Licensing Opportunity

August 30, 20170 Comments

Most people have a lot on their plates and just don’t have the time to read all the information they get. And you don’t have the time to meet with every potential licensing partner in person. Creating a video is one of the most powerful tools you can use to present your licensing opportunity. You […]

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How to Promote Your Licensing Opportunity at Trade Shows

August 23, 20170 Comments

One of the most efficient and low-cost tools for finding and making the right contacts is trade shows. There is nothing more effective than one-on-one meetings. Building relationships is key to creating licensing deals. When you meet your potential licensing partners in person, you can quickly learn whether they are right for your intellectual property. […]

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