A Beer By Any Other Name is Still IP

November 4, 20150 Comments

Recently I sat down to enjoy a beer, and my thoughts drifted to intellectual property. We live in a world surrounded by intellectual property. Everything we need, where, drive, listen to talk to or watch is comprised of bundles of intellectual property.

beer trade secrets

Take this beer . It’s actually a trade secret. It was created by a brew-master who developed a formula to make the beer in a unique way. It has a certain taste, aroma, and look.
And that’s what makes it unique from other specialty beers.

Products such as beer, sodas and energy drink, are really nothing more than bundles of intellectual property. What makes each of them unique is the formula and in many cases the brand.

The real value of these beverages is the intellectual property – the formulations are trade secrets and the trademarks are well-known brands. Some the most valuable trade secrets in the world are beverage formulas. Examples include Coca-Cola, Pepsi, and others. They are transformed into tangible beverages generating hundreds of millions of dollars in sales, and in some cases licensing revenues.

Maintaining secrecy and confidentiality is the secret to keeping your trade secret value intact. In the case of a beverage formula, you’ve got to make sure it doesn’t leave your company and get duplicated by a competitor.

Trade secrets are a do-it-yourself form of protection. You don’t register with the government to secure your trade secret; you simply keep the information confidential. Trade secret protection lasts for as long as the secret is kept confidential. If it becomes public, trade secret protections ends.

Types of trade secret IP include formulas, product designs, websites, software program, valuable business information such as marketing plans and customer lists, and research (and development)on what does not work such as a new type of drug that is ineffective.

Make sure you’ve got internal and external procedures to protect your trade secret confidentiality. When licensing your trade secrets, keeping control of your information is key. Be sure your licensing agreements specify what and how it will be used by your licensing partners.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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