Author Archive for Rand Brenner

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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3 Critical Questions You Must Ask Before Licensing an IP

July 6, 20170 Comments

Licensing in the right type of intellectual property can be a fast track to the commercial marketplace. But if you fail to ask the right questions, you can wind up with an IP that costs you more than just a licensing fee. When you’re looking to license in an IP, the first thing you must […]

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How to Develop Your IP into a New Product For Little or No Money

October 6, 20160 Comments

Developing your intellectual property into a new product takes time and money. Especially if you have to do it alone. Thanks to the Internet there is a better way. Crowd sourcing speeds up the process, not only in ideas for a new product but also getting early customer feedback. Rather than guessing what your customer […]

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Licensing is a Money Making Process – 9/28 Radio Interview with Rand Brenner

September 27, 20160 Comments

Intellectual Property is a unique and valuable economic asset that enables anyone to generate wealth through the creation, control and commercialization of its rights. The greatest wealth is now created by intellectual property. Recently Forbes published their list of the wealthiest people in the world. Topping that list are billionaires whose fortunes are built on […]

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3 Steps to Help You Avoid the Licensing Runaround

September 12, 20160 Comments

You’ve been pitching your IP to a large company who seems interested. You’ve spent months going back and forth in discussions, presentations, and demonstrations. Each time they tell you they’re very interested and will get back to you after speaking with someone else in the company. Months go by and you don’t hear from them. […]

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How to Avoid Desperation Licensing

August 8, 20160 Comments

Don’t’ let this happen to your start-up. You spend all your money on hiring the right people developing your IP, travel to meetings, investor presentations, legal fees, prototypes and marketing and other expenses that just pop-up. One day, you’re accountant tells you your current cash burn rate is only enough for six more months. You […]

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