Author Archive for Rand Brenner

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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The 5 Biggest Licensing Mistakes You Can Easily Avoid

October 13, 20170 Comments

Licensing is process. It requires doing certain activities and tasks to protect, manage and turn your intellectual property into a money-making licensing deal. But trying to take shortcuts in the process leads to making some big mistakes that cost you time, money and in some cases, a lot of legal headaches. If you’re new to […]

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Here’s What No One Tells You About Licensing

October 11, 20170 Comments

Licensing is not a legal process. Nor is it a legal agreement. While legal is an important part of licensing, it’s not what licensing is about. Licensing is a process for managing and making money with your intellectual property. Most often, it’s in the form of a licensing agreement with another company. It creates a […]

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The 3 Fundamentals That Everyone Always Forgets About Licensing

October 9, 20170 Comments

Like any skill or profession, success in licensing is built upon certain fundamentals. Get them right, and your licensing activities will be successful. But if you overlook them, you wind up frustrated, trying to figure out why you’re getting nowhere with your licensing program. While there are many parts to the licensing process, today I’m […]

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Are You Putting Your Intellectual Property at Risk?

October 4, 20170 Comments

Your intellectual property is a valuable asset and failing to protect it puts your IP at risk. Regardless of what type of IP you own, it’s an asset that over time can become very valuable. Success with your IP is dependent upon your ability to manage and protect it.

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How to Make Money with IP Without Producing Anything

September 27, 20170 Comments

  You can make money with intellectual property without actually having to own it or make anything. You can learn what companies are looking for, research the intellectual property exchanges and buy and sell IP. You can acquire the rights to intellectual property and then turn around and offer it to a company who might […]

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