Author Archive for Rand Brenner

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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Is Your Licensing Campaign Missing One of the Most Important Marketing Tools?

August 16, 20170 Comments

We live in an Internet connected world and there is no better showcase for your intellectual property than on your website. It’s one of the first places potential licensing partners will go to find information quickly about your IP. And it’s also a way to get qualified leads that can ultimately lead to a licensing […]

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How to Let Your Customers Sell Your Licensing Deals

August 2, 20170 Comments

Your invention is new, but is it really better? Is it really different? You need objective opinions, and it shouldn’t come from your friends and family. They won’t give you honest, objective opinions. It’s likely they’ll say only positive things to avoid conflict or simply to show their support. So how do you confirm your […]

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How to Get Your First Licensing Partner

July 26, 20170 Comments

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes it begins when you’re approached by a company interested in licensing your IP. Most often, though, it starts with marketing your licensing opportunity to potential licensees. One of the best ways that you can do that is with a […]

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Is Your Start-Up Failing to Tell its IP Story?

July 19, 20170 Comments

If you’re a start-up having a tough time raising money, you’re not alone. Many start-ups are not successful in attracting investors. One of the biggest reason is failing to tell their IP story. An IP story is even more important if your start-up doesn’t have a track record. Research studies confirm that startups with IP […]

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Are You Getting the Right Kind of Licensing Advice?

June 29, 20170 Comments

Are you grossly under-using or undervaluing the worth of your intellectual property in the market place? If so, it’s not surprising. Many IP owners I meet don’t understand how to make money with it. They either follow the outdated thinking of “I must start a business to make money with it”, or are simply following […]

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