Are You Stuck Trying to Figure Out How to Make Money with Your IP?

March 23, 20160 Comments

The biggest challenge for many IP owners is how to make money with it. The question is what to do and how to do it. If you’re grappling with this issue, you’re not alone. It’s why 95% of IP never makes money. Unless you do something with your IP, nothing will happen.

You’ve got several options when it comes to making money with your IP. You can do it yourself, sell it to someone else or license it. Of the three options, licensing is one of the best and fastest ways to start making money with your IP.


That’s why I created my latest free e-course Licensing 101: A Beginners Guide to Making Money with IP. This 5 part video e-course will give you a quick overview of licensing – what it is and how to use it to make money with your IP. If you’re new to the world of intellectual property and licensing, then this course is for you. It’s a plain language guide on what licensing is and how to use it to make money with your IP.

Here’s a quick introduction to what’s covered in during this video e-course:

  • In Part 1, you’ll hear why anyone can use licensing to make money with intellectual property. You’ll learn about the two categories of IP, and a type of intellectual property that you’ve probably got but don’t know it (hint: it’s not registered).
  • The licensing process is often confused as a legal process. Legal is a part of it, but that’s not what licensing is. In Part 2 you’ll find out exactly what licensing is and how it works, the most important thing you must develop to be successful, and why you can use licensing for any type of industry, product or service anywhere in the world.
  • The most successful IP includes 6 key factors that make it licensable. In Part 3 you’ll find out what these are and how to use them to figure out if your IP is licensable. You’ll also learn about the five attributes that make your IP valuable for others to license.
  • Licensing is one of the best and fastest ways to make money with your intellectual property. In Part 4, you’ll hear about the hidden advantages licensing gives you, including a low-cost way to get IP into the market, building your business faster, setting you apart from your competition, getting free advertising, and uncovering new licensing opportunities before anyone else discovers them.
  • In this last part of the Licensing 101 video-e-course, you’ll learn about the key steps in the licensing process, including finding the right partners, selling the licensing deal, and negotiating tips. You’ll also hear about several real life case studies so you can see exactly how the licensing process works.

Licensing is a strategy to make, market and sell your technology, product or service. It’s crucial to keep in mind because the people you’re going to propose your licensing deals to are marketers and promoters. They know how to market and sell your IP. To be successful, you must learn how to approach them correctly, find out what’s important to them, present the right information and speak to them in their language. That’s the licensing process.

To succeed in making money with your IP, you must take action. An IP in motion makes money. Sign up for this free video e-course today and find out how to get your IP in motion.

Licensing 101

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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