Are You Seeing Your Invention with Cloudy Vision?

April 4, 20160 Comments

It’s not easy to remain objective about the brilliant invention you created. But to successfully license it, you must look at your invention through the eyes of your licensing partner.

We all have biases for what we create (yes, your baby is the most beautiful!). But only by recognizing our biases can you successfully succeed with licensing. Your new invention may truly be great, but let’s take it one step at a time.

Your invention may be new, but is it really better? Is it really different? You need objective opinions, and those opinions should not be related or friends with you. Often your friends and family are not in a position to give you honest, objective opinions. It’s likely they will say only positive things in order to avoid conflict or simply to show their support.

You need honest, objective feedback. Test marketing and giving away products or services is a great way to get customer feedback, testimonials and proof of your intellectual property’s market potential. Licensing partners like IP that has customers ready to buy.

I had a client who invented a biodegradable material for making umbrellas. They would produce sample umbrellas and give them away at outdoor events, green events and especially at rainy day events. One day, they got a call from one of the largest umbrella manufacturers who had heard about their IP.

Social media is another easy and often no-cost way to get feedback. Crowd sourcing customer feedback on websites such as suggestionbox, Feedbackify are some of the best ways (click here for a list of more). You can get retail buyer feedback for new product inventions at websites such as buyerly.

Potential licensing partners are a third way, but be careful with this option. If they don’t see the value in your IP, they’ll have little interest in licensing it.

Filed in: Strategy
Tagged with:

About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

Leave a Reply

Back to Top