Are You Missing a Big Income Opportunity for Your Information Product?

November 11, 20140 Comments

The Information products business is a multi-billion dollar market.

info-products

Information industry revenues exceeded 700 billion dollars in 2013 according to the latest industry report from Outsell Inc. In 2011, about $35.6 billion was spent on self-paced eLearning across the globe. Today, e-Learning is a $56.2 billion industry, and it’s going to double by 2015.

If you are in the information product business, there are two ways to tap this market:

  • One is to set up your own online info product marketing business. But if you’re new to the business there is a long learning curve figuring out how to market and sell your product. There is the time necessary to learn how to set up your online business. Plus the expenses to get it running, promote your products and cover your overhead. It’s your risk because you don’t know what the return will be for months or even years.
  • Your second option is to let someone else use and sell your information product. That’s licensing and it’s a low-cost, high return strategy for making money with your information product. You don’t have to set up an online business, you don’t need to sell each product and you won’t have the overhead expenses.

One of the biggest advantages of licensing is leveraging your information product. When you offer an “information product” you are selling one product at a time. You’re generating one time revenue. But when you change your thinking and license your information IP (intellectual Property), you receive ongoing recurring revenues. That’s because you only have to license your info IP once to get paid over and over. You receive royalties on the sales from multiple licensees who are selling hundreds or thousands of your info IP products. That’s how you create wealth.

Why would someone want to license your info product (or conversely, why would you want to license someone else’s info product)? The answer is because it saves a lot of time, work and money because your info product is already created and proven to sell.


If You Don’t Know Where You’re Going, How Will You Get There?

Trying to license your IP without a plan of action is like steering a boat without any navigational charts. You start in one direction, don’t get anywhere, then suddenly change course, but never get to where you want to go. You’ll wind up wasting lots of time money and resources doing the wrong things.  Creating a licensing plan doesn’t have to take weeks and months of work. All you need is the right tool to help you quickly organize and get your plan into action. That’s why the Quick Start Licensing Plan is one of the core tools of the Licensing Toolkit. Click here to get The Licensing Toolkit now.


If you already have an online business, then you can use licensing to generate more money without the additional costs. You can license info IP in many ways. These include different formats (e.g. e-books, CDs, or DVD), sales channels (e.g. direct to customer, on-line retailers) and territories or markets (e.g. domestic or international). Licensing is a shortcut to commercializing info product IP. It’s faster than trying to build your own sales channels, and you can leverage more revenue sources than selling a single product.

Ready to get started? Than get the Licensing4Profits audio course: How to Make Big Money Licensing Information Products. Here’s what you’ll learn in this audio course:

  • How to leverage your info IP into multiple revenue streams
  • The difference between and information product an info IP
  • How licensing can double or triple your customer base and income
  • Why licensing is more profitable than selling
  • How to find information products to license
  • How to turn any information product into a licensable “IP (Intellectual Property)
  • Three key licensing strategies and how to use them to maximize your revenues
  • How to use licensing to increase the value of your info IP and business
  • And much, much more…

 

Click here to get this audio course.

 

 

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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