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Everything You Think about Intellectual Property is Wrong

Everything You Think about Intellectual Property is Wrong

The biggest reason you fail to understand intellectual property is the way you think about IP. One of the biggest obstacles to making money with intellectual property is the way you think about it. Most people fail to “see” IP. They “think” of it as tangible products or services. Intellectual Property is part of your […]

November 18, 20140 Comments
The True Cost of Your Patent

The True Cost of Your Patent

Not taking action with your patent will cost you over $250,000. And that’s not counting the cost of litigating any infringement. And that doesn’t begin to cover the first investment, which on average is about $150,000.00 to develop a single patentable invention.

November 13, 20140 Comments
Are You Missing a Big Income Opportunity for Your Information Product

Are You Missing a Big Income Opportunity for Your Information Product

When you offer an “information product” you are selling one product at a time. You’re generating one time revenue. But when you change your thinking and license your information IP (intellectual Property), you receive ongoing recurring revenues. That’s because you only have to license your info IP once to get paid over and over. You receive royalties on the sales from multiple licensees who are selling hundreds or thousands of your info IP products. That’s how you create wealth.

November 11, 20140 Comments

Copyrights

Teachers IP – New Opportunities for Educational Course Content

Teachers IP – New Opportunities for Educational Course Content

Education is an industry that is undergoing rapid change, especially in the area of the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities.

August 19, 20140 Comments
Leveraging IP: Celebrity Chef Branded Foods

Leveraging IP: Celebrity Chef Branded Foods

  The Celebrity Chef branded food market is growing.   It was the introduction of Food Network in 1993 that jump started the celebrity chef sensation.  This coincided with Wolfgang Puck becoming the first modern-day celebrity chef. With the surge in popularity of celebrity chefs and cooking shows, food and beverage brands continue to be among […]

June 25, 20130 Comments
Open Source Licensing

Open Source Licensing

Creative Commons licensing enables copyright holders to grant some of their rights to the public while retaining others through a variety of licensing and contract schemes, including dedication to the public domain or open content licensing terms. With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work provided […]

April 10, 20130 Comments

Trademarks

Museum IP – Licensing a Classic Brand “Experience”

Museum IP – Licensing a Classic Brand “Experience”

Museums use licensing to showcase their exhibits and generate revenues. Looking for a well-known, classic IP brand to license? Consider a visit to your local museum. Cezanne, Van Gogh, Renoir, are just a few of the museum “brands” you’ll find. In museum retail shops and outside retail stores, a number of these artist icons are […]

August 12, 20140 Comments
August Newsletter- Licensing Art; 7 Ways to Promote IP

August Newsletter- Licensing Art; 7 Ways to Promote IP

If you are creating and selling some form of art products – photos, drawings, artwork and crafts – don’t overlook one of your most important IP assets – your artist brand. In this month’s featured article, The Art of Licensing Your Art Brand, you’ll learn the key to building your artist brand value and what […]

August 6, 20140 Comments
What Does Your Trademark Sound Like?

What Does Your Trademark Sound Like?

Most of us are aware that you can trademark a slogan, a logo, and a name, but did you know that it is also possible to trademark a sound? While it is still more difficult to protect a sound as a trademark, sounds have been increasingly used as trademarks in the marketplace.

June 3, 20140 Comments

Trade Secrets

Is Intellectual Property in Your Business Plan?

Is Intellectual Property in Your Business Plan?

In today’s IP centric economy, your business plan must include a strategic focus on protecting, managing and leveraging your intellectual property to build your business value and sustain your competitive advantage.

July 29, 20140 Comments
Patent Your IP or Keep it a Trade Secret

Patent Your IP or Keep it a Trade Secret

You invented something novel? Great! Without intellectual property legal protections, your invention has little economic value. The good news is there are many sources of protection available, including patent law, trademarks and trade dress law, copyright law, trade secrets law, misappropriation law, confidentiality law and non-disclosure agreements.

July 15, 20140 Comments
Trade Secrets – An IP That Can Last Forever

Trade Secrets – An IP That Can Last Forever

Trade secret law is the oldest form of IP protection. Trade secrets are most often in the form of inventions, know-how, and show-how information that gives you a competitive advantage. Examples of types of trade secrets include formulas, recipes, software, business processes, databases, customer lists and proprietary information. Anything that takes time, money, or effort to develop and that you don’t want your competitors to know.

May 8, 20140 Comments

Patents

The True Cost of Your Patent

The True Cost of Your Patent

Not taking action with your patent will cost you over $250,000. And that’s not counting the cost of litigating any infringement. And that doesn’t begin to cover the first investment, which on average is about $150,000.00 to develop a single patentable invention.

November 13, 20140 Comments
Patent Your IP or Keep it a Trade Secret

Patent Your IP or Keep it a Trade Secret

You invented something novel? Great! Without intellectual property legal protections, your invention has little economic value. The good news is there are many sources of protection available, including patent law, trademarks and trade dress law, copyright law, trade secrets law, misappropriation law, confidentiality law and non-disclosure agreements.

July 15, 20140 Comments
Licensing4Profits April Newsletter – 5 Key Parts of a Patent Document; Licensing Mobile Apps

Licensing4Profits April Newsletter – 5 Key Parts of a Patent Document; Licensing Mobile Apps

Welcome to the April issue of the Licensing 4 Profits newsletter. Understanding how to read a patent document can help you quickly research the technical, legal and commercial information about the patent. Learn about the five key parts of a patent document in this month’s Strategy Session article.

April 14, 20140 Comments

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