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Is Your Pet an Intellectual Property?

Is Your Pet an Intellectual Property?

Is your pet an Intellectual Property? With a little creativity and savvy marketing, your pet could be turned into a profitable character. The internet has become a dominant form of entertainment…and intellectual property. You can find just about any kind of entertainment content – from web only live action series to online celebrities. One area […]

December 16, 20140 Comments
Are You Lacking The Money to Develop Your IP?

Are You Lacking The Money to Develop Your IP?

An often overlooked way to use licensing is for intellectual property development. This is an ideal strategy if you don’t have the the money or manpower to fully develop your IP into a commercial ready product or technology.

December 11, 20140 Comments
E-Course: How to Make Big Money Licensing Your Information Product

E-Course: How to Make Big Money Licensing Your Information Product

When you sell an “information product” you’re generating one time revenue. When you change your thinking and license your information IP (intellectual Property), you receive ongoing recurring revenues. That’s how you create wealth. Licensing is a shortcut to making money with your info product IP. It’s faster than trying to build your own sales channels, and you can create more revenue sources than selling a single product.

December 9, 20140 Comments

Copyrights

E-Course: How to Make Big Money Licensing Your Information Product

E-Course: How to Make Big Money Licensing Your Information Product

When you sell an “information product” you’re generating one time revenue. When you change your thinking and license your information IP (intellectual Property), you receive ongoing recurring revenues. That’s how you create wealth. Licensing is a shortcut to making money with your info product IP. It’s faster than trying to build your own sales channels, and you can create more revenue sources than selling a single product.

December 9, 20140 Comments
Teachers IP – New Opportunities for Educational Course Content

Teachers IP – New Opportunities for Educational Course Content

Education is an industry that is undergoing rapid change, especially in the area of the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities.

August 19, 20140 Comments
Leveraging IP: Celebrity Chef Branded Foods

Leveraging IP: Celebrity Chef Branded Foods

  The Celebrity Chef branded food market is growing.   It was the introduction of Food Network in 1993 that jump started the celebrity chef sensation.  This coincided with Wolfgang Puck becoming the first modern-day celebrity chef. With the surge in popularity of celebrity chefs and cooking shows, food and beverage brands continue to be among […]

June 25, 20130 Comments

Trademarks

Museum IP – Licensing a Classic Brand “Experience”

Museum IP – Licensing a Classic Brand “Experience”

Museums use licensing to showcase their exhibits and generate revenues. Looking for a well-known, classic IP brand to license? Consider a visit to your local museum. Cezanne, Van Gogh, Renoir, are just a few of the museum “brands” you’ll find. In museum retail shops and outside retail stores, a number of these artist icons are […]

August 12, 20140 Comments
August Newsletter- Licensing Art; 7 Ways to Promote IP

August Newsletter- Licensing Art; 7 Ways to Promote IP

If you are creating and selling some form of art products – photos, drawings, artwork and crafts – don’t overlook one of your most important IP assets – your artist brand. In this month’s featured article, The Art of Licensing Your Art Brand, you’ll learn the key to building your artist brand value and what […]

August 6, 20140 Comments
What Does Your Trademark Sound Like?

What Does Your Trademark Sound Like?

Most of us are aware that you can trademark a slogan, a logo, and a name, but did you know that it is also possible to trademark a sound? While it is still more difficult to protect a sound as a trademark, sounds have been increasingly used as trademarks in the marketplace.

June 3, 20140 Comments

Trade Secrets

Is Intellectual Property in Your Business Plan?

Is Intellectual Property in Your Business Plan?

In today’s IP centric economy, your business plan must include a strategic focus on protecting, managing and leveraging your intellectual property to build your business value and sustain your competitive advantage.

July 29, 20140 Comments
Patent Your IP or Keep it a Trade Secret

Patent Your IP or Keep it a Trade Secret

You invented something novel? Great! Without intellectual property legal protections, your invention has little economic value. The good news is there are many sources of protection available, including patent law, trademarks and trade dress law, copyright law, trade secrets law, misappropriation law, confidentiality law and non-disclosure agreements.

July 15, 20140 Comments
Trade Secrets – An IP That Can Last Forever

Trade Secrets – An IP That Can Last Forever

Trade secret law is the oldest form of IP protection. Trade secrets are most often in the form of inventions, know-how, and show-how information that gives you a competitive advantage. Examples of types of trade secrets include formulas, recipes, software, business processes, databases, customer lists and proprietary information. Anything that takes time, money, or effort to develop and that you don’t want your competitors to know.

May 8, 20140 Comments

Patents

The True Cost of Your Patent

The True Cost of Your Patent

Not taking action with your patent will cost you over $250,000. And that’s not counting the cost of litigating any infringement. And that doesn’t begin to cover the first investment, which on average is about $150,000.00 to develop a single patentable invention.

November 13, 20140 Comments
Patent Your IP or Keep it a Trade Secret

Patent Your IP or Keep it a Trade Secret

You invented something novel? Great! Without intellectual property legal protections, your invention has little economic value. The good news is there are many sources of protection available, including patent law, trademarks and trade dress law, copyright law, trade secrets law, misappropriation law, confidentiality law and non-disclosure agreements.

July 15, 20140 Comments
Licensing4Profits April Newsletter – 5 Key Parts of a Patent Document; Licensing Mobile Apps

Licensing4Profits April Newsletter – 5 Key Parts of a Patent Document; Licensing Mobile Apps

Welcome to the April issue of the Licensing 4 Profits newsletter. Understanding how to read a patent document can help you quickly research the technical, legal and commercial information about the patent. Learn about the five key parts of a patent document in this month’s Strategy Session article.

April 14, 20140 Comments

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